Design and communication strategist with Marquardt+ on basyx brand development, creative strategy and direction of marketing and sales collateral and advertising, exhibits in NeoCon World Trade Fair and permanent showrooms in New York and Chicago. Scope included space planning and design, management of fabricators, contractors, facilities and design team to ensure brand continuity throughout experiences.
Photos: Brett Nadal, Tyler LaCross
Premier is an alliance of 4,350 U. S. hospitals and health systems and over 325,000 other providers and organizations with a mission to radically change the way healthcare is delivered. Premier went through an extraordinary amount of growth, increasing capabilities and solutions in a short period of time. By 2016, the organization needed to rethink the way it was communicating in order to position itself for continued success.
As Creative Director, I provided strategic direction in redefining the brand and launching premierinc.com including selection and management of agency partners and partnership with lead gen. and digital teams. Leading a multi-disciplinary team of designers, programmers and photographers we explored new ways to tell the premier story and activated it through multi-channel campaigns, and across touchpoints.
Each year, Premier’s national tradeshow and exhibition brings together over 2,000 members, customers and suppliers for four days of education, tradeshows and networking. Scope included researching trending healthcare themes, proposal of creative concepts and leading team of designers in creating an immersive brand experience throughout a 2M+ SF facility including live production graphics, branded environments, structures and wayfinding, and pre-show communications and advertising.
Photo credits: Ron Randle and Tyler LaCross
Great Lakes Capital (GLC) is a real estate private equity firm focused on development, historic redevelopment and investment across office, industrial, retail, and multifamily. Projects included brand positioning, visual identity development, design direction across digital and physical touchpoints.
